Hisense Europe – innovating for life simplified
Hisense Europe is a business group that combines the power of the global Chinese company Hisense and the long-standing tradition of the Gorenje company and brand. The Hisense Europe group was formed as a result of the integration of both companies in 2018 and today represents one of the leading European manufacturers of home appliances and consumer electronics. It is based on a strong regional presence, with a European headquarters and production, and research and development capabilities that enable the rapid introduction of innovations and high quality products.
Hisense Europe is a key part of the Hisense Group, one of the world's largest corporations in the field of home appliances, consumer electronics and smart home solutions, which allows us to have a strong position in the European and global markets.
Innovation, reliability and European production
Hisense Europe is based on an expanded industrial structure that includes three large European production centers (Velenje – Slovenia, Valjevo-Serbia and Mariánské údolí – Czech Republic), five research and development centers (Slovenia, Sweden, the Netherlands, Germany, Italy) and 27 sales business units across Europe. This combination enables short supply chains, rapid development responsiveness and superior quality tailored to the needs of European consumers. The Group employs approximately 9,500 people across Europe, reinforcing our reputation as one of the most important employers in the industry.
Strong and globally recognizable brands
Hisense Europe is home to numerous local and three global brands (Hisense, Gorenje and Asko), offering users innovative and high-quality products. Each brand addresses different consumer segments and offers tailored solutions for modern lifestyles.
Smart solutions for the modern home
Under its renowned brands, Hisense Europe offers comprehensive product lines, including: kitchen appliances, laundry appliances, TVs and multimedia devices, as well as smart home ecosystems that connect devices into an efficient and intuitive smart home system. Our solutions are based on technological excellence, advanced features and a focus on sustainability.
Vision: To become a leading European innovator
Hisense Europe follows a clear vision – to become the most trusted European brand group in the field of home appliances and consumer electronics. Through cutting-edge technologies, advanced development and strategic global support, we strive to improve the quality of life of millions of users and build a long-term, sustainable, century-old company.